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Showing posts from February, 2021

Kodak’s Fabulous Flop: The Chevron Rangefinder

    Part 1: History      The name Kodak, while familiar to any photographer, is not one normally associated with high-end photographic instruments. Indeed, one of the philosophical principles first put forward by George Eastman is the vast distribution and use of inexpensive snapshot cameras, the use of which ensured the continued sale of Kodak film. This philosophy has been associated with the Brownie cameras and exacerbated by the Instamatic cameras of the 60s and 70s, perhaps unfairly branding Kodak with the reputation that they were only ever capable of building low quality cameras. However, if one is observant of history it will be apparent that there are several Kodak cameras which challenge this assertion. These examples originate from an era of approximately 1936 to 1956 in which American photographic manufacturing was given a brief opportunity to compete on the world stage against foreign competition. The looming and destructive war in Europe and Asia, gave American manufactur